Home » Sony wants to be the Nike of eSports with its gaming brand INZONE

Sony wants to be the Nike of eSports with its gaming brand INZONE

Sony recently announced the first products in its new gaming-focused line, Sony INZONE. Thus, we were able to see three models of gaming headsets, the ENZONE H9, INZONE H7 and IN ZONE H3as well as two models of gaming monitors called ENZONE M9 and IN AREA M3. Now Sony wants to turn its INZONE brand into the Nike of eSportshigh-end peripherals for gamers.

A month ago, Sony announced its new series of products aimed primarily at gamers of pcalthough they can also be used in PS5 and other consoles. We are thus talking about a total of 5 products divided into 3 headsets and 2 monitors designed to improve the gaming experience. In addition, we now know that Sony wants to put its efforts into promoting the INZONE brand as the best option for eSports professionals.

Sony has already partnered with Riot Games to use INZONE on their Valorant Champions Tour

Sony Nike IZONE Riot Games Valorant

To become the Nike of eSports, you have to aim high and Sony knows it, by partnering with one of the most played companies and games in eSports. This is Riot Gameswith its popular shooting game Valorantwhere INZONE products will be used on their tour Valiant Champions Tour. But it will not only be present in the genre of eSports shooters, but we will also see them in fighting games.

More specifically, the fighting tournament the biggest in the world, EVO, which was acquired by Sony and it was only fitting that they take the opportunity to provide INZONE branded products to their players. That said, the tournament will feature the world’s best players from Street Fighter V, Tekken 7, Dragon Ball FighterZ, The King of Fighters XV, and more.

“Sony is unique in that it comes from the manufacture of televisions. We are proud of our imaging technology. We look forward to showing our customers our experience of immersion and realism“.

Thus, in an interview with Nikkei, the executive vice-president of the company, Kazuo Kii, claimed that since Sony was once a television company, this gave it an edge in the PC monitor market. Thus, he asserts that current monitors do not offer the liveliness of colors and contrast they have on their televisions.

Sony hopes to be the Nike of eSports starting with its 4K, 144Hz INZONE M9 monitor

Sony Nike eSports IZONE M9 4K 144Hz

We can’t deny that it’s off to a strong start, since in the field of monitors, its ENZONE M9 offers premium features. So we have his flagship, with a panel IPS full range of 27 inches to a resolution 4K with a refresh rate of 144Hz and a response time of 1 millisecond. In addition, it covers 95% of the DCI-P3 color space and is VESA certified. DisplayHDR 600with technology NVIDIA G-SYNCVRR and connections HDMI 2.1DisplayPort and USB-C. It will go on sale this summer for €1,099.

Then he IN AREA M3 will be the other monitor with lower features, such as a resolution 1080p @ 240Hz, 1ms, 400nits, G-SYNC, VRR and HDMI 2.1. It can be purchased later this year, although its price has not yet been revealed in our market.

In the part of headphones, these will have prices starting from 99 € for him IN ZONE H3, 229 € for him INZONE H7 and even the 299 € if we want it ENZONE H9. This model is the top of the range and includes Noise cancellation, spatial sound 360 and an autonomy until 32 hours without turning on noise cancellation.

“We’re going to start at the top and learn what the best eSports players want,” he said. “The vision we have in mind is that of Mizuno and Nike supply of footwear for athletes. In eSports you can win cash prizes. If a monitor’s response time is even slightly delayed, you lose. Sony products will not let those involved in these grueling battles down.”

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