netflix is going through one of the worst times in its history, and after revealing the financial results, we know that the company lost about 700,000 subscribers Russian-speaking, to which was added a hard blow of 600,000 customers in the United States and Canada. The latter is linked to the company’s policy based on the series it produces in addition to the increase in the price of its service.

The final numbers have been settled with the loss of 200,000 customers in the first quarter of 2022 when the company expected to kill it with 2.5 million more subscribers, now expecting to lose 2 million subscribers by next quarter, which it has fact that its stock market value fell by up to 24%.

netflix

Now, for the fun part, the company hopes to fix the problem by removing the ability for users to share their password. According to the company, 100 million accounts are shared with “additional households”, so that’s something they want to make sure those people generate additional revenue for the platformalthough of course the vast majority of people who share an account do so because they don’t want to pay the full subscription price, so forcing them to do so isn’t going to increase subscribers.

“If you have a sister who lives in another city and you want to share Netflix with her, that’s fine,” said Greg Peters, Netflix’s chief product and operations officer. “We are not trying to close this trade. But we’re going to ask her to pay a bit more so we can share the account with her so she gets the benefit and the value of the service, but we also get the value of the revenue associated with that viewing.”

Another option is to offer a new, more affordable subscription method that will also incorporate an advertising system to generate additional revenue for the platform. This economic model would arrive from 2023.

via: Bloomberg